The purpose of social media at Environmental Initiative is to highlight who we are and what we do, support relationship-building, and engage with our audiences. Through social media we:
- Grow, increase, and strengthen relationships with our audiences, new and emerging, in communities, the private sector, the public sector, and nonprofits.
- Build brand recognition and awareness of the organization and our mission, vision, and values.
- Engage in instant, two-way communication with our audiences to execute calls to action, obtain input, share ideas, and break down complex topics.
Environmental Initiative is currently active on Instagram, LinkedIn, Facebook, and YouTube. Midwest Row Crop Collaborative is active on LinkedIn.
Platforms are moderated by the communications team and adhere to our external social media policy.
How you can help
- Interact with content shared on our platforms (like, share, comment).
- Share content on your social media channels if you are comfortable.
- Invite those in your network to follow Environmental Initiative.
- Take pictures at gatherings, events, or other meetings to share with the communications team.
Employee social media policy
Platform profiles
INSTAGRAM: @environmental_initiative
- Audience profile: 76% women, 24% men, majority of audience is age 25-44, 40% located in Twin Cities.
LINKEDIN: @Environmental Initiative
- Audience profile: 77% are manager level or higher in seniority, 49% located in Twin Cities, age and gender demographics not provided by LinkedIn.
FACEBOOK: @environmentalinitiative
- Audience profile: 62.9% women, 37.1% men; majority of audience is age 25-44, 39% located in Twin Cities.