Communications Guide

Our brand

A brand is more than a marketing tactic or a logo. It is a promise. The Environmental Initiative brand evokes and carries meaning in the minds of our audiences.

Who we are

Environmental challenges are complicated, and burdens are not felt equally. It’s why we bring people from communities, businesses, nonprofits, and government together to solve environmental problems.

We do this by:

  • Convening and facilitating conversations on environmental issues where collaboration is needed most.
  • Planning and hosting events for people to network, share ideas, and learn from one another.
  • Managing on-the-ground projects to improve our air, land, and water.

We believe building relationships, collaboration, and working across differences are the keys to fostering an inclusive, just, and thriving world.

Organizational description for event or presentation scripts

Environmental challenges are complex, and the burdens aren’t felt equally. We believe there is no environmental issue that is not also an economic prosperity or social equity issue. It’s why Environmental Initiative connects people from communities, government, nonprofits, and businesses to tackle these interconnected issues in partnership. We focus on challenges where collaboration is most needed, and by working across differences, we can create solutions that no single group could achieve alone.

Our goal for today is for you to leave with a more well-rounded understanding of <insert issue/event topic>. We hope you hear perspectives and experiences that differ from your own and that you make a new or meaningful connection with someone today. At the core of Environmental Initiative’s work is relationships. We believe building relationships, collaboration, and working across differences are the keys to fostering an inclusive, just, and thriving world. We’re glad you’re here and are looking forward to the conversation.

Elevator speeches

Environmental challenges are complex, and the burdens aren’t felt equally. Environmental Initiative is a nonprofit that connects people from communities, government, nonprofits, and businesses to solve these pressing challenges together.

We create safe spaces for learning, discussion, and action, and manage projects that improve our air, land, and water. By focusing on collaboration where it’s most needed, we can achieve solutions that are more equitable and long-lasting. 

Longer version 

Environmental challenges are complex, and the burdens aren’t felt equally. Environmental Initiative is a nonprofit that connects people from communities, government, nonprofits, and businesses to tackle pressing environmental challenges.  

We create safe spaces where those with diverse perspectives and experiences can learn, discuss, and act on issues. We also manage a range of projects to improve our air, land, and water.  

We focus on issues where collaboration is most needed, and by working across differences, we can create solutions that no single group could achieve alone. This approach ensures that environmental solutions are more equitable and long-lasting. 

Our partnerships have cleaned up more than 4,700 diesel polluting vehicles, supported implementation of on-farm conservation practices with 2,600 growers, created a $20 million annual environmental grant program for underserved communities, and so much more.  

Brand attributes

  • The organization name is Environmental Initiative and should be used in all written and verbal communications with external audience. The initials “EI” as our name should never be used in written communication and avoided as much as possible in verbal communication.
  • Our mission, vision, and values are core to our identity. They guide all the work we do.
  • Our theory of change articulates how Environmental Initiative does our work: how we lead, who we engage, and what we focus on.
  • The organization’s personality is collaborative, curious, welcoming, pragmatic, optimistic, independent, and professional.

Brand guidelines

Fonts

Karla – Environmental Initiative

Lato – Midwest Row Crop Collaborative

  • Lato – Lato is the heading, sub-heading, and body copy font for Midwest Row Crop Collaborative.

E-mail signature

First Last (pronouns)
Title/Role | Environmental Initiative
office: 612-334-3388 ext. xxxx | cell: xxx-xxx-xxxx
environmental-initiative.org

To update your email signature:

  1. Select Outlook from the menu and scroll down to “Preferences.” If this option is unavailable, click “Settings.”
  2. Select “Signatures.” 
  3. Select “Edit” to edit your standard signature. 
  4. Copy the sample signature below, paste into the window, and update your details. 
  5. Save and close.  

Logo files – web / RGB

Logo files – print / CMYK